It sounds strange, especially because it was a Monday, but the news is as real as the news media from Gaydon, United Kingdom, which has just come to our box. Aston Martin CEO Ulrich Bez, confirmed that his company plans to land in the South American market in 2012. At first it will through the Lagonda brand relaunched with luxury vehicles designed for other emerging markets such as Russia and China.
Lagonda is a historic luxury car division of Aston Martin, which celebrated its 100 years in the recent Geneva Motor Show with the introduction of the Lagonda Concept (photos). It is an immense all-terrain luxury, which could inspire a future model of the range to compete against the Porsche Cayenne.
"The Lagonda is the luxury car of the future," said Bez. "It is a combination of practicality, combined with the exclusivity of the most innovative technology and the best building materials. With the achievement that Aston Martin marque its presence in over 100 territories around the globe. "
Dissociated itself from that group two years ago Ford, Aston Martin focused their production on the sports models, but the revival of the Lagonda brand will allow the influx of luxury multi-variant, which may use alternative mechanisms such as flex-fuel, diesel systems and even low-emission hybrids. Aston Martin The few that came to Argentina in recent years (Vanquish, DB9, V8 Vantage) were brought by private importers.
Lagonda is a historic luxury car division of Aston Martin, which celebrated its 100 years in the recent Geneva Motor Show with the introduction of the Lagonda Concept (photos). It is an immense all-terrain luxury, which could inspire a future model of the range to compete against the Porsche Cayenne.
"The Lagonda is the luxury car of the future," said Bez. "It is a combination of practicality, combined with the exclusivity of the most innovative technology and the best building materials. With the achievement that Aston Martin marque its presence in over 100 territories around the globe. "
Dissociated itself from that group two years ago Ford, Aston Martin focused their production on the sports models, but the revival of the Lagonda brand will allow the influx of luxury multi-variant, which may use alternative mechanisms such as flex-fuel, diesel systems and even low-emission hybrids. Aston Martin The few that came to Argentina in recent years (Vanquish, DB9, V8 Vantage) were brought by private importers.
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