Sergio Vera, head of Image and Communication from Fiat Argentina, spoke at the University of Palermo on the marketing campaign that was mounted to the launch of the Fiat 500 in our country, produced in November last year. "The decision to bring the Cinquecento came when we saw that the market studies Fiat positioned in half of the Argentine market and decided that could be placed a little higher. The 500 and the launch of Fiat Linea is part of the strategy of offering aspirational models that reinforce the Italian brand, "said Vera." It was a way to tell your client: 'Eye Fiat Duna no longer makes nor Regatta . Car is making modern design and quality ", graphs.
The 90 units of 500 to be released in November to celebrate 90 years of Fiat in Argentina have not yet been delivered to their owners. This special series, painted in the exclusive pearl white, freshly delivered this month and there are still units available. The price remains high: $ 30,500, but once you exhaust the 90 units, the 500th began to demand only, with a price of $ 28,500.
The first 90 units will be numbered and, as a curiosity, it was said that a client reserved the number 50 for gifts to his wife, who is 50 years to fulfill. Another reserve unit number 35, coinciding with his 35 years. For the first time, Vera showed that all buyers of this limited edition will receive a silver statuette of the Fiat 500, hand-carved by the goldsmith Juan Carlos Pallarols (photo below). The president of Fiat Argentina, Cristiano Rattazzi, and gave him one of these statuettes Susana Giménez, in appreciation for the dissemination of the car did during its launch.
Vera said that at the moment there are no plans to market the Abarth version of the Cinquecento, but said: "Nothing is ruled out for the future. Even the convertible version has just been presented at the Geneva Motor Show. The final decision will depend on public demand. "
The 90 units of 500 to be released in November to celebrate 90 years of Fiat in Argentina have not yet been delivered to their owners. This special series, painted in the exclusive pearl white, freshly delivered this month and there are still units available. The price remains high: $ 30,500, but once you exhaust the 90 units, the 500th began to demand only, with a price of $ 28,500.
The first 90 units will be numbered and, as a curiosity, it was said that a client reserved the number 50 for gifts to his wife, who is 50 years to fulfill. Another reserve unit number 35, coinciding with his 35 years. For the first time, Vera showed that all buyers of this limited edition will receive a silver statuette of the Fiat 500, hand-carved by the goldsmith Juan Carlos Pallarols (photo below). The president of Fiat Argentina, Cristiano Rattazzi, and gave him one of these statuettes Susana Giménez, in appreciation for the dissemination of the car did during its launch.
Vera said that at the moment there are no plans to market the Abarth version of the Cinquecento, but said: "Nothing is ruled out for the future. Even the convertible version has just been presented at the Geneva Motor Show. The final decision will depend on public demand. "
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