Always striking the marketing strategy of Honda Argentina, who traded their goods in dollars, although some models are manufactured in Mercosur. Though the brand never admitted it in a direct manner, is a way to paint an aura of premium, imported cars and Japanese Brazilians.
Nevertheless, devaluation suffered by the weight in recent weeks led to a change in plans. Being tied to the dollar, the New Civic and Fit New had been clearly out of kilter with the competition.
For all that, and a promotion that was announced as temporary, the Honda Mercosur now traded in pesos. Or in U.S. dollars glamorous, if not more than $ 3.59 worth the drive.
Nevertheless, devaluation suffered by the weight in recent weeks led to a change in plans. Being tied to the dollar, the New Civic and Fit New had been clearly out of kilter with the competition.
For all that, and a promotion that was announced as temporary, the Honda Mercosur now traded in pesos. Or in U.S. dollars glamorous, if not more than $ 3.59 worth the drive.
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