Citroën Argentina held today the official launch of its new brand strategy. For the moment is a new logo, but in the long term aims to reposition the company with a new range of products for the premium segment. The event began with a film of suspense cinema imax institutional Vicente López and continued with a cocktail in Hípica Villa, San Isidro.
These are the notes of Argentina Auto Blog.
* For a start, the new logo: this is the first noticeable change will note that the followers of Citroën from today. Because the presentation was in a movie, maybe you can try this Hollywood metaphor: if the previous logo was like Wall-E, with a synthesized image that the strong tradition of engineering, the new logo is like Eva, more refined , sophisticated and futuristic.
* White, silver and emblem of the brand name below in red. The similarities with the Audi logo is not coincidental, reflecting the new Citroën intentions. The resemblance with the concept of the Mini Cooper DS Inside, the first to use this new image, it is not haphazard. In the French brand is determined to establish itself as an automotive general, but putting one foot in the premium segment.
* The director of Citroën Argentina, Luis María Basavilbaso, explained the company's intentions clear: "Today we have an excellent range of products. The public is very consistent with models such as the C3 and C4. But we know that the product is sometimes the strength and the brand is the brake. We know there are people who say never buy a Citroën. Our goal now is to give more value to the brand to win new customers. Is this the best time to do it? We believe so. Despite the international crisis do not want us to find the weak recovery. We can not remain passive before our customers are changing their way of buying cars. "
* With a film of 20 minutes a nice-second decisions police five times world rally champion, Sébastien Loeb, reveals his side of a car thief, was the new brand strategy to revamp the aesthetics of dealerships improve customer service and improve work methods. Argentine Citroën dealerships have until five years later to change its image completely.
* Diego Pizzichini, Marketing Director of Citroën Argentina, gave some details of the new product strategy. Inside the DS is the concept of shooting over the new range of premium products Citroen, which will be identified with the initials DS. The first to go up for sale is the DS3 in 2010 (based on the Inside). In 2011 was presented with the DS4 and later reach the DS5.
* There are still no confirmed date, but all these models come to Argentina DS. In fact, the redesign of dealerships is planned construction of a special space for the DS products.
* With regard to the upcoming launches more immediate, confirmed the arrival of
C3 XTR (light off-road version of the new C3, in the first half), C4 Picasso (with five seats, imported from Europe, scheduled for the second half) and C2 VTS (first for this blog and future competitor to the Suzuki Swift scheduled for the second semester)
* Sébastien Loeb gave interviews only to television. He said anticipated that loves to be in Argentina and that the rally roads Cordoban fascinates him by leaps and fords. Given a query run at random, responded with a scoop: "Sure I'd like to run in Formula 1! Ultimately, the job is the same. Ramp handling is more precise and studied, but it is demanding and requires more talent to the rally. They are two different things, but so similar at the same time. Ever I will try. "
* Over the next few days, the agenda for Loeb in Argentina continue to events tied to mount Citroën to relaunch its brand image on the media tide rally the world to create in our country. Tomorrow will be held in Palermo Road Show on Thursday and next is a long career in Cordova.
These are the notes of Argentina Auto Blog.
* For a start, the new logo: this is the first noticeable change will note that the followers of Citroën from today. Because the presentation was in a movie, maybe you can try this Hollywood metaphor: if the previous logo was like Wall-E, with a synthesized image that the strong tradition of engineering, the new logo is like Eva, more refined , sophisticated and futuristic.
* White, silver and emblem of the brand name below in red. The similarities with the Audi logo is not coincidental, reflecting the new Citroën intentions. The resemblance with the concept of the Mini Cooper DS Inside, the first to use this new image, it is not haphazard. In the French brand is determined to establish itself as an automotive general, but putting one foot in the premium segment.
* The director of Citroën Argentina, Luis María Basavilbaso, explained the company's intentions clear: "Today we have an excellent range of products. The public is very consistent with models such as the C3 and C4. But we know that the product is sometimes the strength and the brand is the brake. We know there are people who say never buy a Citroën. Our goal now is to give more value to the brand to win new customers. Is this the best time to do it? We believe so. Despite the international crisis do not want us to find the weak recovery. We can not remain passive before our customers are changing their way of buying cars. "
* With a film of 20 minutes a nice-second decisions police five times world rally champion, Sébastien Loeb, reveals his side of a car thief, was the new brand strategy to revamp the aesthetics of dealerships improve customer service and improve work methods. Argentine Citroën dealerships have until five years later to change its image completely.
* Diego Pizzichini, Marketing Director of Citroën Argentina, gave some details of the new product strategy. Inside the DS is the concept of shooting over the new range of premium products Citroen, which will be identified with the initials DS. The first to go up for sale is the DS3 in 2010 (based on the Inside). In 2011 was presented with the DS4 and later reach the DS5.
* There are still no confirmed date, but all these models come to Argentina DS. In fact, the redesign of dealerships is planned construction of a special space for the DS products.
* With regard to the upcoming launches more immediate, confirmed the arrival of
C3 XTR (light off-road version of the new C3, in the first half), C4 Picasso (with five seats, imported from Europe, scheduled for the second half) and C2 VTS (first for this blog and future competitor to the Suzuki Swift scheduled for the second semester)
* Sébastien Loeb gave interviews only to television. He said anticipated that loves to be in Argentina and that the rally roads Cordoban fascinates him by leaps and fords. Given a query run at random, responded with a scoop: "Sure I'd like to run in Formula 1! Ultimately, the job is the same. Ramp handling is more precise and studied, but it is demanding and requires more talent to the rally. They are two different things, but so similar at the same time. Ever I will try. "
* Over the next few days, the agenda for Loeb in Argentina continue to events tied to mount Citroën to relaunch its brand image on the media tide rally the world to create in our country. Tomorrow will be held in Palermo Road Show on Thursday and next is a long career in Cordova.
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